Small Team, Big Beliefs & Bigger Results
“Can we achieve extreme business results by approaching our clients’ brand operations with 100% authenticity without compromising values or quality?”
We’ve been answering that question for over 5 years. While it hasn’t always been easy, our ‘little branding agency that could’ can answer a definitive “Yes!” and then back it up with proven results.
We contribute the success of delivering above average results to consistently—and without compromise—performing all brand work following our company’s core operating values:
“To thine own self be true”. Few people enjoy inauthentic brands. Copycats. Wannabes. Companies that haven’t found their true essence through authenticating their brand.
The most compelling and successful brands know ‘thineselves’. They understand their strengths, weaknesses, and how to best serve their customers, beginning with employees.
The same goes for leaders. Since every Querker is trained to become a leader, our first value is the starting point.
To a Querker, BE means:
- Respect your authentic self while developing professional strengths
- Create space for others to do the same & support them in performance goals
- Continually challenge yourself to find the positive in each experience
- Apply authenticity in all client work for greatest results
More on the business benefits & authentic leadership.
“Mind our business”. As in take the best care of it possible. Most people think of “green” when they see the word sustain. We embrace that meaning while taking it even further.
We interpret sustain in more of it’s literal definition: to strengthen, support or nourish. That begins with ourselves and includes our company and our brand.
To a Querker, SUSTAIN means:
- Treat the company & brand as an organism & everyone like a customer
- Do the best thing for the business vs your own personal agenda
- Consider broader impact of your performance when achieving your goals
- Follow sustainability best practices when consuming any resource—green or otherwise
Taking care of self first, in healthy ways, helps us intuitively take better care of our business.
“Play like everyone wins”. Then make sure everyone does. We think of it as doing what’s necessary to create the most optimal situations, opportunities, and relationships required to win. To be more specific, to grow.
We actively apply successful thought patterns in how we approach each business scenario. This is how we develop our “not if, but how” programming to solve any situation. On the rare occasions we can’t solve the challenge, we take what we have and use it for the raw materials to create other successes within the organization. We’re good at making fresh lemonade.
To a Querker, THRIVE means:
- Be inclusive in all your work before it begins (you’ll be amazed what you learn)
- Be brave in making company decisions, especially when it feels safe to stay small
- Make mistakes, own them, turn them into wins & learn from them
- Take calculated risks based on verified research & business modeling
- Always give your ‘honed sense of gut’ a seat at the table
“There’s enough for everybody”. And if you believe in abundance vs. scarcity, there will be.
There’s room in even today’s economy for sharing. Yes, there’s the sharing economy, but we’re talking about more than that.
We like to voluntarily share a healthier portion of our gains (both in monetary and non-monetary forms) than many companies do with their employees, vendors & partners. It’s smart Capitalism to invest in your company’s greatest assets.
Sharing also includes accountability, responsibility & learning opportunities to becoming a better team.
To a Querker, SHARE means:
- Nurture those around you by validating them in healthy ways
- Give everyone a fair chance to fail on their own & learn from it
- Support everyone equally independent of personal bias/feelings
- Believe there is enough for everyone & act accordingly
