Pulltarps MFG

Integrated Rebranding via 3 year Strategic Plan

Created in 1992, Pulltarps was a family-owned business offering a wide range of tarping solutions to the transportation, construction and waste management industries across the globe.

100% made in the USA, Pulltarps’ product lines combine durable, utilitarian design with high-end quality and finish that makes clients proud to install on their trucks. Each system is designed for longevity, ease-of-use & to reduce maintenance cost.

Adding in customer service and support that is personable, efficient & no hassle keeps clients coming back and the competitors striving to surpass this unique industry offering.

Company website. NOTE: Rebranding work completed by Querk to date is internal only & does not include current website which is representative of original brand.

The scope of work for Pulltarps was our most comprehensive and included our entire suite of integrated branding services.

It required extreme flexibility & responsiveness to accomplish such a expansive feat while delivering against client-mandated plan goals.

High-level Success Metrics & Results (through end of 2nd year of 3-year Plan)

• Entire rebranding initiative must pay for itself (surpassed by significantly increasing profitability & company value)
• Meet agreed upon net sales growth goals (exceeded by more than doubling performance)
• Daily operations of the company must not be interrupted re: effectiveness & efficiency (exceeded with double digit increase in net profitability by staffing Interim President role.)
• The heart & soul of the original brand must be maintained in the eyes of all constituents (surpassed using example of employee satisfaction increasing double digits each year)

Contact us for work samples & high-level examples of accomplishments against strategic level goals. We’ll share what’s appropriate based on our client agreements focused on respecting client privacy.